There’s an interesting article about transparency and profitability on today’s farms at Brownfield Ag News. Tom Steever spoke with Kay Johnson Smith, the CEO of the Animal Agriculture Alliance.
Here’s the takeaway nugget: “The more that we can be transparent and give them the visuals of what (farmers) do every single day on the farm, it really does give that confidence to the consumer that we’re doing the right thing and that we care.”
You can hear an interview on the subject here.